- “No driver” means there is no one to whom the passengers are accountable. As an Uber driver who has driven a third of my trips in the evening, I can tell you that having a driver in the car isn’t always enough to keep the passengers “in line”. Mayhem can ensue when inebriated patrons climb into the car. In the driverless model, how will they be monitored to ensure the integrity of the car is maintained? Foul smells (often from previous passengers), “biological releases”, and (as an extreme example), illegal narcotics are just a few of the conditions that must be monitored. Would you get into a car without knowing whether the previous occupants had been “doing blow” in the back seat? You can undoubtedly expect a delay at the airport when the dogs get a whiff of the residue on your clothes. Do I even need to mention the potential for a driverless car delivering a lethal package?
- No amount of software development will overcome the challenges presented by riders. One in five of my airport passengers are not in the designated rideshare pickup location. Phone calls have to be made to figure out a resolution. An even higher percentage will pick an arbitrary airport delivery destination. (There are three terminals in Phoenix and each are separated by a significant distance. Terminal selection/destination has to be confirmed every time.) Multiply that complexity by ten when trying to accommodate inebriated riders. My riders are a mix of locals and tourists, who have trouble communicating where they are to someone who knows the area! Cell phone geolocation still isn’t accurate enough to solve this issue. I’m almost amused at the thought of 2,000 drunk riders (on a slow Saturday night in Old Town Scottsdale) trying to figure out which of the countless identical fleet Uber cars was the one they ordered to take them home!
- Cultural enrichment and social connections are at stake. We have become increasingly disconnected from one another as a society, often enabled by technology intended to bring us together. Rideshare has managed to bring us back together, even if only for a brief moment. I spent many years in a line of work that inspires (and promotes) paranoia and cynicism with respect to people and society. Driving Uber has restored my faith in people and also given me a much more representative view of the “real world”...and it looks nothing like what we see on MTV. Riders have not only become accustomed to talking tmo a stranger hired to serve them, they’ve become interested in it. It has become the sociological equivalent of wine tasting. A cultural enrichment occurs, even if only superficially, when a rider and driver from diverse backgrounds connect, no matter how briefly. Perspectives are shared, and that is everything.
- Passenger diversity is a hard egg to crack. Twelve years ago, I would have said (like many ambitious entrepreneurs, these days) that everyone should own and drive a Prius. I was so excited by the technology, I believed it should be imposed upon everyone! But, I’ve escaped my bubble and have been exposed to the extreme diversity of needs that passengers have. Passengers who are infirm or need basic assistance with medical devices/equipment is a growing market. Wheelchairs, crutches, and other durable medical equipment need an able-bodied assistant to load/unload. Ignore this market at your peril. Don’t even get me started on riders with spatial relations problems. (I had one rider who ordered UberX - which could have been a Prius showing up for them - that had six pieces of luggage and a 9’ box with a projection screen in it.) Some riders request multiple waypoint stops, that even the current app doesn’t accommodate. Parents use their accounts to put minors in vehicles, unaccompanied, in violation of the terms of service. Accompanied or not, they are often small enough to require (by law) a car seat. Half of the time, parents don’t have this critical safety feature for their children.
- You can’t just ship off your kid. The best argument that I hear for driverless cars is personal ownership. “I’d love to program my car to take my kid(s) to all of their appointments.” That’s reasonable and probably the most enticing vision for driverless cars...and myopic. In the same spirit of #3, parents would now become less connected with their children and their lives. Several times a week, the kid would literally get shipped off to whatever sport or music lesson that represened the time sink of the week. How effective are those efforts when there’s no one from whom the child can seek approval, validation, and support? There would be time and aggravation saved on the front end, but when the effectiveness of the endeavor is measured, it becomes a total loss.
Peeling back this onion further, let’s consider the commercial part of the equation. What reaction would you expect from truck drivers as they’re replaced by driverless trucks? This isn’t a fantasy, this is being actively explored with driverless containers on the road. Much like the impact of rideshare to the taxi and limousine service, there will be a significant disruption and revolution to follow. I could go on ad nauseam, extending the conversation into farming, air transportation, shipping, etc. And while I applaud the entrepreneurs who are finding new and exciting ways to reduce costs and increase profits, we can’t lose sight of the human factor. With over 300 million people in the US, we have the largest “car culture” in the world. The diversity in our car selection is even more than our ethnicities. Cars are a passion...owning them, driving them, enhancing them. There are television shows, magazines, and countless websites dedicated to evaluating cars, all of which are used to inspire us. We talk about our car history in the same voice as our dating history. I, along with millions of Americans, love to drive! Driving offers me the opportunity to think about life, soak in the incredible beauty of the world around me, and find inspiration I never knew possible ...and you can take away that freedom, liberty, and control when you’re prepared to pry it out of my cold dead hands! Over the last 30 years, I have driven in 43 states and two Canadian provinces. I’ve traveled over 750K miles and when ranked among other American drivers, I barely break the top 10%. We. Love. Driving.